With the guidance of my campaign leads, I lead daily social content creation and asset management including the creation of supercuts, memes, and accompanying copy. Additionally, I assisted in the creation of overall campaign strategy including creation of voice and content buckets. As a first season show launch, the results of our campaign were expected to reveal whether our channels would be successful.
Within 3 months after launch, we had amassed 1.5M+ followers with a highly engaging community. Select posts can be found below. Please contact for more samples of work for Umbrella Academy.
Made at Ralph.
post concepts and copy seen here by me.