Season one of The Umbrella Academy was an instant success, which meant our fans were eagerly awaiting new content. Our task was to bring our viewers through the time warp into season two. Bringing the Hargreeves siblings into the 60's meant transforming our social channels into a retro trip. Through our character posters and other social assets, we were able to visualize the transition from S1 to "time travel mode" and fully into the 60's with bold retro design. Additionally we were asked to explore options for the S2 global OOH campaign. Things got a little weird a long the way, but as we know, time travel can be messy.
Made at Ralph.
Time Warp Character Posters
Diego Hargreeves
Five Hargreeves
Allison Hargreeves
Klaus Hargreeves
Luther Hargreeves
Ben Hargreeves
Vanya Hargreeves
Photography: by Netflix
Art Director/Designer: Me
Lead Art Director: Edzer Roukema
*Warp designs were created custom, by me, for these character pieces
*Netflix used character poster designs to create a phone merchandise line with Head Case Designs.
OOH Billboard Exploration
Photography: Netflix
Art Director/Designer: Me
Lead Art Director: Edzer Roukema
*Warp designs were created custom, by me, for these character pieces.