In order to introduce a lineup like no other, a campaign like no other had to be created. In approaching this campaign, it was imperative that the core message– Expand Your Mind– was communicated. A custom distorted type lockup was created to deliver this message. The type lockup was then further distorted to create graphic elements that carried through all festival rollout pieces.
* this is a student spec project for Shillington School of Graphic Design
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