In order to introduce a lineup like no other, a campaign like no other had to be created. In approaching this campaign, it was imperative that the core message– Expand Your Mind– was communicated. A custom distorted type lockup was created to deliver this message. The type lockup was then further distorted to create graphic elements that carried through all festival rollout pieces.
![](https://cdn.myportfolio.com/7a9f7cc3-8edb-48ac-8204-5b33ff9fe825/2af177c7-d394-4e05-b6d6-300ce29f483d_rw_3840.png?h=9f89472d0f752c54c7b26493adb5a483)
![](https://cdn.myportfolio.com/7a9f7cc3-8edb-48ac-8204-5b33ff9fe825/df96b5c7-443e-4f79-be27-c44d79a6c7f3_rw_1920.jpg?h=7026d4a9916bf1ea8d93e52991daede1)
![](https://cdn.myportfolio.com/7a9f7cc3-8edb-48ac-8204-5b33ff9fe825/da7cc6ed-cbd1-48ba-a644-2f04e63451fa_rw_1920.png?h=7164c7d862e96bd458449e44c84dfb8d)
![](https://cdn.myportfolio.com/7a9f7cc3-8edb-48ac-8204-5b33ff9fe825/5ca356da-d759-4bd7-a721-afd52bb8fb7c_rw_1920.gif?h=a3721492d7daae4fa96984249bcd370f)
![](https://cdn.myportfolio.com/7a9f7cc3-8edb-48ac-8204-5b33ff9fe825/6386530b-320c-4f0c-a129-2e51e615445c_rw_1920.png?h=923d30c3c4786e55c0d82a0ecec85b45)
![](https://cdn.myportfolio.com/7a9f7cc3-8edb-48ac-8204-5b33ff9fe825/f717b7d0-f9e6-4102-9560-9c99e3fa3aad_rw_1920.png?h=38f02c6fde73b9ab0657869841ecabef)
* this is a student spec project for Shillington School of Graphic Design